Although domestic sales of footwear enterprises market is bleak, but the export market will pick up. Many of export orders increased shoe machine companies, in order to improve product profitability, more and more shoe companies will focus placed overseas markets, accelerated enterprises "going out" pace. 
Shoes machine export orders growth 

Many shoe machine companies believe that this year's foreign trade volume of orders has increased. Leader Cooperation Mould Co., Jinjiang, Fujian, said for now, orders export market is better, the number of orders increased compared with last year. This is not just a shoe machine companies feel good export market, Jinjiang new Kaijia company official also said that many of this year's export orders, in order to facilitate the after-sales service, the company set up four offices abroad. 

The industry believes that the reason shoe machine export orders growing is because these companies received orders mostly from Southeast Asia, Africa, Latin America and other developing countries, the majority of procurement through local agents. Since these countries footwear in its infancy, needed a lot of shoe-making equipment, and good domestic shoe machine quality, low price, cost is very high. So the domestic shoe machine company's products has been welcomed by the international market, the order will more up. 

Shoes Enterprise products to the development of intelligent 

In Dongguan shoe machine business in more than 500 last year, most of the enterprises to achieve a steady growth. More and more companies will save manpower shoe machine, automation, intelligent as the direction of product development, accelerate product development shoe machine, shoe machine, Dongguan City, some high-quality export business increased by more than three percent. "Our company developed the 'two-color double needle sewing machine' quality is very good, but a launch has been welcomed by the international market." Relevant persons name Ling Industrial Automation Co., Ltd., said Ling's entire sales last year were realized 20% to 30% increase, an increase in exports accounted for a larger share. At present, the name of Ling's export ratio was 6: 4, the inner end of the year is expected to export ratio will be half and half. 

According to media reports, last year's export ratio Illy Automation Technology Co., Ltd. began to show balance trend. Currently, Illy independently developed a variety of smart products "robot", "eight-member team Line" and "whole plant output device", in addition to domestic sales, but also exported to Southeast Asia, Europe and other countries, to become able to achieve shoes one manufacturer of machine whole plant output. 

Shoe actively explore overseas markets 

As the domestic shoe market decline in corporate profits, a lot of shoe began to focus on overseas markets. In 2013, the Olympic brand marketing overseas in good condition. It is understood that in 2013, the Olympic brand overseas market sales reached 530 million yuan, accounting for the company's turnover to-income ratio of 13.4 percent from 2012 to 2013 upgrade of 20.4%. Among them, the Olympic brand sales rose in the US market in 2012 achieved more than 100% growth. 

In addition, 361 degrees sports brands 2013 annual results, the Group and Finland's leading brands OneWay established joint venture company official involved in the movement of the Nordic market, OneWay will provide design, development and technical innovation support products. Group has also established a senior and experienced experts in overseas business department, the team responsible for the brand to bring the international stage, and the first to develop business in Brazil and Latin America.