DISCOUNTS! DISCOUNTS! Or discounts! 2012 market discount shoes sounds come and go, seasonal, holiday promotions are playing the "price war", and even some voices have been discounted shoes and apparel brand from years ago until now. Skyrocketing prices and discounts the constant sound came in stark contrast, and all this inventory "to blame." Indeed, the increasingly high-piled high above the old inventory to make shoes and apparel brands have lower noble head, have remitted discount torrent. 
Is the discount is the choice for you to digest inventory? Chinese shoes and apparel brand Tan Ru observers believe that the only way to digest inventory of discount is not for the smoke of the market, our rapid response to local conditions, and the time, a concrete analysis of specific issues you can use the following ten strokes digestion brand shoes and apparel inventory. 
The first one: electricity supplier cleanup 
The rise of e-commerce is indeed changing the traditional marketing model shoes and apparel brand, but also broadens the digest inventory channels. Yiwu commodity circulation developed in at least dozens of shoes and apparel enterprises engaged in stock trading network. 
Chinese observers Tan Ru shoes and apparel brand in the "breakthrough" Smith Barney dilemma "" For fast fashion giant US Masters. Bonwe caught in the dilemma of high inventory among analyzed. Tan Ru believes electricity network business with low transaction costs and efficiency to the advantage is the elimination of one of the channels of fast fashion shoes brand inventory resolved. You can use the "triple play" sales model, soon to be "on-line Internet," "below the line of traditional store channel network" and "mobile phone network" triple play sales, achieve the purpose of inventory liquidation. 
The second measure: Focus Direct 
The end of August 2012, more than a dozen franchisees gathered Daphne Shanghai headquarters for Daphne to eliminate inventory pressure "to join" of discussing. For a time, "to join" of rampant. At the same time, brand shoes printed heart bird delegate, deputy general manager in Zhengzhou explore India Kinder "Focus Direct Mode", this method because of centralized ordering, avoiding inventory pressure, reduce the cost of sales, competitive advantage in cash flow fast, not only to avoid "going to join" of suspicion, but also strengthen the local market. It is reported that by focusing Direct, September Henan Branch of Indian hearts bird import company account sales up sharply increased. 
The third measure: On "sale will be" 
The biggest difference between "brand sale will" and discounted marketing is within a specific time exclusively in a class of products, such as shoes and so on. There are time constraints and species, but also to digest inventory wise, positive of the state, while also giving consumers a chance to get close to big, can attracted many fans mad rush, some inventory can also be converted into cash. But shoes and apparel brand on "sale will" have a principle: do not damage shoes and apparel brand reputation, image, can not affect the relationship with suppliers. 
Fourth trick: Advertising replacement 
Shoes and apparel brand advertising has branding, the maintenance of high-profile brand image, any advertising is a long-range investment in the brand. Advertising is not a panacea, but no ad is totally unacceptable. When consumers buy products pursuit of a "substantial interest + psychological interests", advertising also meet the psychological needs of consumers. So shoes and apparel brands and advertisers can cooperate with the goods to be used to pay advertising costs, we all benefit. However, when changing memory product advertising must sign an agreement when the shoes arrived in advertising products into the sales, the retail price is not less than the lowest market value of the goods. 
Fifth move: Factory domestic 
Internal digestion refers to shoes and apparel companies will stock merchandise as a welfare grant their employees, or for employees or their relatives and friends in the price to give some concessions. Wenzhou shoes at the door of the major companies have to sell their products, stores, mainly in the service employees and local residents. Do not underestimate the domestic factories, one can enhance employee pride, and second, so that each employee can become a brand shoes salesman, three can effectively digest memory. JJ Clothing recently opened the factory walls, opened a plant in front of the shop, concessions staff, three days of sales amounted to 500,000 yuan. 
Sixth move: to attend the show 
Fairs rely mainly on price advantage to attract customers, shoes and apparel brand by focusing on the show, price concessions, to attract a large purchase of inventory specific consumer groups, sales go directly to the inventory. So participate in the exhibition is a good way to sell inventory backlog of products. Many exhibitors of shoes and apparel products to the original price of 100 yuan to 200 yuan mark, 50% discount to sell 100 yuan. But still can attract many consumers. Lift the price and then discount, such a tactic we all know, but consumers are willing to accept such a "discount." In applying this approach to inventory, in order to guarantee a certain brand reputation as a precondition, must not undermine the brand's reputation. 
Seventh move: holiday deals 
Many hands make light. Customers also force one of the most effective approach to inventory. Especially the holidays, more suitable for the development of business Customers. 1. direct attack and medium-sized enterprises, such as banking, telecommunications, mining and so on. 2. mobilize friend relationship marketing; 3. Looking to buy broker. The presence of a group buy brokers in the community, most of them are the main leaders of enterprises and institutions relatives and friends, have a good relationship resources; 4. experienced looking to buy units. Open market is also a good way to strip medium-sized enterprises through the upstream unit of labor enterprises and service enterprises. Advantages buy that significantly reduce marketing costs, but also for the continuous consumption of woven ties. 
Eighth trick: Manpower transfer cargo 
Stocks are generally larger shoes and apparel brand sales are relatively broad range, a large distribution area. Perhaps there will be such a phenomenon: MERCOSUR no longer marketable goods maybe in the north on selling goods in the A market no longer marketable in the B market is selling. Because of modern communications, logistics is very well developed, fast transmission of information, brand shoes and apparel can now easily transfer cargo information network co-ordination, as many sellers, allowing retailers to exchange other models of the same color or style exchange. It may be effective to clear inventory. 
Ninth trick: Reconstruction Process 
Currently, it is possible to effectively control inventory costs of the enterprise, only Uniqlo, HM, ZARA and other international brands. They have the scientific process my complete supply chain. They pass a strong logistics, cargo control system, the deployment of cargo between the various regions and reduce dealer inventories. Some Chinese shoes and apparel brands are learning to rebuild processes, information construction began, through the ERP to control, protect shipping rate products, and linking production, terminals, headquarters and distributors to facilitate that inventory information; In addition, building things system, that every one of the products are equipped with the chip, so every product can monitor their location, easy allocation. Each store inventory information at a glance. 
Tenth trick: Opening Soon 
Open Bargains is the most primitive method of soil inventory digestion shoes and apparel brand, but very effective. Walking in the bridge, the city square, the park entrance, supermarkets, we can often see some shoes and apparel brands to open sale market, and now some of the cities major shopping centers also established Bargains, special sales for some brands of goods to attract customers popularity. Some brands of Deals sales even more than sales of regular priced products. Why? Because now consumers have formed this spending habits, do not buy non-discounted. But shoes and apparel brand to note that access Bargains same time to avoid entering the flea market, otherwise it will smashed brand brand. 
Weak demand, high inventories shoes and apparel brand, inventories have cross resting on our road to fast forward, stop living beyond our footsteps, how do? Chinese shoes and apparel brand Tan Ru observers believe that as long as the shoes and apparel brand brains think way, first to seek after the war, the scientific use of the above process inventory tricks, we will be able to get rid of inventories trouble!