According to statistics, more than 1000 enterprises at present, China's total of synthetic leather, nearly 2000 dry and wet production lines, an intensely competitive market, how to occupy a place in the market, is a synthetic leather enterprises must face the thorny issues.

Status of development of synthetic leather industries in China

Synthetic leather industry, all levels of Government in China attached great importance to the development of synthetic leather industries. Since reform and opening up synthetic leather is a two-digit growth every year, synthetic leather industry is booming. Synthetic leather is now a large number of the place of natural leather with insufficient resources, and compared to the wider application of, China has become the world's synthetic leather-producing countries, manufacturing enterprises are mainly concentrated in Zhejiang, Jiangsu and Shandong, Guangdong and other coastal cities. In recent years, in order to meet ever-increasing environmental requirements at home and abroad, as well as growing demand for health and safety of consumers, eco-synthetic leather is more and more popular.

Despite the production of synthetic leather industries presents "blossom everywhere" competitive situation, WenzhouCity, but also occupy an absolute advantage. Wenzhou is one of the market economy development in the earliest parts of the country, is the shoes are important for garment production bases in China, this favorable economic environment for the development of synthetic leather Wenzhou provided a broad market space. Artificial leather in Wenzhou in synthetic leather industry rapid development from one aspect reflected the artificial leather in China in synthetic leather industry rapid development process. Simulated leather synthetic leather in Wenzhou enterprises accounted for 38.8% of the total domestic production enterprises, around line number is 47%, controls almost half of synthetic leather industry as a whole.

Of course, there are many people in the industry pointed out that domestic quagmire of synthetic leather products are vulnerable to price competition, one of the very important because the products are too similar, or the technical content of products is low, easy to be counterfeit. So you want to take full advantage of a variety of treatment processes on the one hand, and increasing product range, as far as possible to achieve product differentiation of production on the other, to strengthen technology innovation, pay particular attention to a new type of functional additives, new materials, new production technology in synthetic leather industry applications, develop suitable market demand for high-performance multifunction synthetic leather.

Although China is synthetic leather producer and consumer of power in the world, but of similar foreign products, not only technically weak, also there is still a big gap between the product performance. Therefore, synthetic leather business in addition to constantly, breakthrough product performance and technical innovation, it also on the domestic market for synthetic leather grab certain market "share".